*NOTE: We regret to inform that Richard Harrington has suffered a personal back injury and as a result Richard's visit with BOSFCPUG will be rescheduled to a later date. Please Get Well, Richard!
BOSFCPUG "FutureM" Meetup:
Grow an Audience for Your Indy Production
Distribution Time: Can You Succeed?
Join Philip Hodgetts, digital media strategist and author of "The New Now: How to grow your production or postproduction business in a changed and changing world" as he shares how to market your independent project and grow an audience you can monetize. Since the advent of low cost production equipment almost any project can find a suitable budget. However distribution has not been democratized to the same degree. Learn how others have built substantial and profitable audiences for their independent film and video projects and successfully monetized the audience.
Learn the common themes and how you can apply them to any independent production.
"On this occasion his topic was "Growing An Audience for your Indy Production." Phillip pointed out that a major paradigm shift has taken place. Where once distribution (as well as advertising, promotion and building an audience for that distribution) was the job of a distributor or a network, it now falls to the filmmaker or content creator. Hodgetts presented case histories of creative and successful self-distribution, talked about piracy, blogging, using the internet and tribal marketing, among others."- John Coleman at MediaBootCamp, San Diego
**Registration is required to attend for free!**
RAFFLE: All registered attendees will automatically be eligible to win an ElGato Turbo.264 HD Encoder and other prizes at the event!
Win an ElGato Turbo.264 HD Encoder & Other Prizes!
Join the Boston Final Cut Pro User Group for a special Meetup as part of the FutureM Conference for a must-look at how filmmakers can turn the distribution phase of their projects into success in growing and monetizing an audience.
Come meet and interact with digital media makers to examine the ten ways to profit from distributing free content and how others have drawn income from ancilliary products, subscriptions, advertising and direct sales.
Philip will cover:
• When to start building an audience • How to identify and reach your "core audience" • How to 'Connect with Fans" • How to create and use your evangelists • The role of the production blog and how to build out your production website • How to get your website found in search engines • How to use modern PR techniques
ALSO FEATURED!: See MediaSilo's new iApp for iPhone/IPad:
JULIE LONCICH, MediaSilo: "Video Production in the Cloud - How remote workflows and mobile access are changing the landscape of production."
Producers, Editors, Digital Content Creators: Get out of your production offices and editing suites to Network and interact with members of Boston's digital filmmaking community as you mingle and swap stories and business cards!
ALSO: We will be announcing details on and taking registration for our October 15-17th PHILIP BLOOM DSLR Workshops and Meetup at this event - yes, Philip is returning to the BOSFCPUG! Come to our October 6th Meetup at the Boylston Street Apple Store and be one of the first to register for this must-attend Oct. 15-17th DSLR filmmaking event.
Learn more about all upcoming BOSFCPUG events
- October 15-17th: PHILIP BLOOM RETURNS TO THE BOSFCPUG! Stay tuned for updated details on this must attend DSLR Filmmaking Meetup and workshop event: http://www.bosfcpug.org
- October 8-9th: Vimeo Festival + Awards, NYC Get 25% Off Discount using code: FCPUG
FutureM (www.futurem.org) is a first-ever multi-location event experience throughout greater Boston offering participants the opportunity to tap into the freshest thinkers in marketing, media and technology. Over the course of five days from October 4-8, 2010, over 35 events and activities will take place to share and explore how the newest technologies and insights are changing the way marketers think, create, engage, and measure. Follow FutureM on Twitter at @futuremboston and on Facebook at facebook.com/FutureMBoston
ABOUT PHILIP HODGETTS
Philip Hodgetts is an expert and technologist in digital production and metadata-based post-production workflows, technology innovation in production and and the business and marketing implications of changing technology.
Philip is President of Intelligent Assistance, Inc - a systems and technology developer - and one of the "Big Brains" of "Big Brains for Rent" consultancy. He is an experienced trainer and has written extensively online across a range of topics. Philip is also president of the Open TV Network, the easiest way to sell digital content online.
He is the co-creator of “Assisted Editing” and an expert on metadata-based postproduction workflows.
He has presented at many conferences and seminars including Keynote addresses for the New York DV Show; Academy of Television Arts and Sciences' NEXT TV symposium in 2006; and the 2007 Podcast Summit at NAB as well as presented at Streaming Media East and West; NAB Post|Production, Seybold among others.
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